Enhancing Your Brand Identity with Custom Line Marking

When it comes to brand awareness, company culture and ultimately business profitability, establishing a strong and recognisable brand identity is crucial. One innovative way to boost your brand’s visibility and communicate your company’s values is through custom line marking. A great example of this is a project we completed for GXO Logistics in Northamptonshire that showcases how bespoke line marking can elevate a company’s brand.

Custom Line Marking: A Strategic Branding Tool

Custom line marking goes beyond merely demarcating parking spaces or pathways. It offers a unique opportunity to incorporate your brand’s colours, logos, and overall aesthetic into the physical environment of your business. This not only reinforces your brand identity but also helps to communicate your brand values.

GXO Logistics: A Case in Point

GXO Logistics, a global leader in logistics solutions, recognised the potential of custom line marking to strengthen their brand identity and commissioned us to line mark 26 EV parking bays at their Northamptonshire facility. The project showcased how strategic line marking can be both functional and brand-enhancing.

The Process

Here’s a step-by-step breakdown of how this custom branded project was executed:

1. Custom Stencils
   • We designed and produced custom EV bay logos for this project. Custom stencils ensure that your line markings are unique and align perfectly with your brand identity. By using bespoke stencils, we can help you achieve precise and consistent branding across all marked areas, enhancing your company’s overall visual appeal and professionalism.
2. RAL Colour Matching
   • To ensure the line markings were in line with GXO Logistics‘ brand colours, we mixed their line marking paint to a specific colour; RAL 2004. RAL colours are a globally recognised colour matching system, ensuring that the selected hue is consistent and accurate. This attention to detail helps create a cohesive brand image across all touchpoints.
3. Precision Equipment
   • The lines were installed using the Titan 4500 line marking machine. This state-of-the-art equipment ensures precision and consistency, critical for maintaining a professional appearance.
4. Hand Spraying Technique
   • For added control and detail, the team hand-sprayed the markings using an attached 4m hose and gun. By lowering the pressure to around 1000 psi and reducing the tip size from 321 to 215, Linemark achieved the right level of paint coverage. This method prevents the stencil from moving, ensuring sharp, clean lines.
5. Efficient Execution
   • Despite the intricacy involved, the entire project was completed in under an hour. This efficiency minimises disruption and allows businesses to quickly enjoy the benefits of their new project.

Check out our latest blog to find out what to expect from your EV line marking project and learn more about the process involved.

Benefits of Custom Line Marking

1. Brand Recognition
   • Consistent use of brand colours and logos in line marking can significantly boost brand recognition. Every interaction with these markings reinforces the brand in the minds of your customers and employees.
2. Professional Appearance
   • Well-executed line marking projects like that of GXO Logistics demonstrate a commitment to quality and professionalism. This can enhance the perception of your business and create a positive first impression. This is particularly true of car park line marking as this will be your customers’ first touchpoint before even entering your building. 
3. Functional Aesthetics
   • Beyond aesthetics, custom line marking serves a practical purpose. Clear, well-marked areas improve safety and organisation, which can lead to more efficient operations.
4. Sustainability and Innovation
   • In the case of GXO Logistics, the inclusion of EV parking bays also signals a commitment to sustainability and innovation. This can resonate with environmentally-conscious customers and stakeholders.

Conclusion

Custom line marking is a powerful yet often overlooked tool for enhancing brand identity. As demonstrated by our project for GXO Logistics, it combines functionality with branding to create a cohesive and professional environment. By integrating your brand’s unique elements into your car park line painting, you can elevate your business’s physical spaces and leave a lasting impression on everyone who interacts with them.

For businesses looking to stand out and reinforce their brand identity, investing in custom line marking is a strategic move. Contact Linemark today to discover how we can help you transform your spaces and strengthen your brand through expert line marking solutions.